Über uns
Our Story
Two women. Two moms. One shared vision.
We’re Julia and Sarah – friends, mothers, and the founders of cléo & tonie. We met in a postnatal course, connected instantly, and turned our friendship into a brand.
Julia is a medical doctor specializing in women’s health. Sarah is a fashion designer. Different paths, one purpose: designing motherhood with heart and elegance.
Female founded. Mama powered.
Every product carries our lived experience as women and mothers.
Why we started
Because change doesn’t wait – we make it.
Motherhood is still seen as a setback in many careers. We saw the gap – and filled it ourselves.
With cléo & tonie, we created the freedom to grow as women, while embracing motherhood fully.
🤍 No compromises in style
🤍 Space for softness, strength & self-expression
🤍 Mothers as changemakers – not footnotes
„We didn’t wait for space – we made our own.“
What cléo & tonie stands for
Designing EVERYTHING WE LOVE for your motherhood journey.
Thoughtful fashion for every phase: pregnant, breastfeeding, and beyond.
We stand for:
✔️ clever nursing access without visible zippers
✔️ timeless, slow fashion aesthetics
✔️ real stories, real women, real impact
The name cléo & tonie? Inspired by our daughters. The penguin in our logo? A sketch by little Lotte – symbol of care and connection.
Created by mothers. For mothers. With intention and style.